What’s the difference between legal and illegal promotion of off-label uses?
Many drug and device companies don’t know the right answer.
Miscues with off-label promotion are nearly always the result of weak (or nonexistent) training that assures it’s only a matter of time until a promising promotion strategy turns in to a legal nightmare – a nightmare that can result in fines, criminal penalties and liability lawsuits involving millions, even billions of dollars.
Here’s what you need to know NOW to avoid a call from the FDA’s Office of Criminal Investigations about an off-label violation.
This report is the clearest and most practical training available today for avoiding problems with off-label promotion.
Step-by-step, in plain English, it tells what drug- and devicemakers must do to navigate between legal and illegal dissemination of off-label use information … and minimize product liability concerns.
Buy now to arm your marketing team, sales reps, training staff and others with the knowledge they need to promote your products — without the risk of off-label violations. Specifically, with this guide, you’ll learn:
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