FDAnews Drug Daily Bulletin

Golden Opportunity for Drugmakers to Reach Seniors (World of DTC Marketing blog)
The proportion of American adults aged over 65 who use the internet or email has passed the 50 percent threshold for the first time, reaching 53 percent in April 2012, blogger Rich Meyer writes. “Since this demographic uses more prescription drugs and health services than others, this represents an opportunity for healthcare marketers to inform and educate this generation about healthcare choices,” he adds. DTC marketers need to understand who is accessing health information online and customize their content to meet those needs.