FDAnews Drug Daily Bulletin

Online Communities Offer Answers (World of DTC Marketing blog)
Pharma marketers keep saying “no” to online communities. “Stop saying ‘we can’t’ and start asking ‘what’s best for our audience?’” blogger Rich Meyer writes. While online communities have been compared to chatrooms, they are not as instant, Meyer adds.  While online communities have potential barriers, once these are overcome, they can help pharma better report adverse events and open up the patient community. “If DTC marketing is to evolve, people need to stop thinking of ways it can’t be done and start looking at ways it should be done,” Meyer writes.