FDAnews Drug Daily Bulletin
Oct. 29, 2012 | Vol. 9 No. 212
Pharma Blog Watch
Comprehending the Hard to Understand (World of DTC Marketing Blog)
According to a new study, “There’s no shortage of websites with information on prostate cancer treatment, but they may be well beyond the average person’s comprehension, a new study finds,” blogger Rich Meyer writes. To get a solid grasp, consumers visit numerous sites so they are able to fit the pieces together and form an understandable puzzle. “Marketers, when developing product websites, should devote time and budget to ensure that the content can be read and understood by the target audience,” Meyer adds.
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