FDAnews Drug Daily Bulletin

Branding Your Pharma (World of DTC Marketing Blog)
“Branded pharmaceutical sites have consistently produced the highest lifts in generating conversions, so a significant focus for marketers now lies in understanding what drives patients and prospects to their branded sites,” blogger Rich Meyer writes. Existing patients of a pharmaceutical brand who visited the brand site increased their refill rate by 14.7 percentage points compared to the control group, according to a recent report from Comscore. “In other words, it’s time for pharma to get really serious about their branded websites,” Meyer adds.