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Home » A Peek Into COVID-19 Vaccine Branding: What’s in a Name?
A Peek Into COVID-19 Vaccine Branding: What’s in a Name?
With COVID-19 vaccines from Pfizer/BioNTech and Moderna receiving Emergency Use Authorization and others from AstraZeneca (AZ) and Johnson & Johnson (J&J) edging closer to regulatory approval, vaccine developers are now facing a new challenge: What to call their vaccines to make them more attractive — or at least less scary — for the general public?