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Home » TIERED COPAYS PLAY INCREASING ROLE IN BRAND-GENERIC COMPETITION
TIERED COPAYS PLAY INCREASING ROLE IN BRAND-GENERIC COMPETITION
January 28, 2004
As more health insurance plans adopt multitiered drug copays, the widening spread between the lowest-priced generic and the highest-priced nonpreferred brand drug is boosting the fortunes of generics and presenting new threats to brands’ bottom lines, industry observers say.