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Home » SMALL DRUG FIRMS FOLLOW BIG PHARMA IN INCREASING SALES SPENDING
SMALL DRUG FIRMS FOLLOW BIG PHARMA IN INCREASING SALES SPENDING
February 24, 2004
Small and developmental drug companies take after their big pharma cousins in at least one respect: Despite the decreasing amount of face-to-face time that sales representatives have with physicians, drugmakers large and small — even those that don’t have a product on the market yet — are spending more on their sales efforts.