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Home » Switzerland's Novartis to Boost Japan Market Share
Switzerland's Novartis to Boost Japan Market Share
The Japanese subsidiary of Swiss drug major Novartis is hoping to boost its local market share to more than 4 percent by 2007, compared to the 2.7 percent share recorded for 2000. The firm has reported a 10.4 percent year-on-year rise in sales in Japan to JPY232.5bn (US$2.24bn) for 2004. The results indicate that Novartis has a 3.86 percent share of the country's prescription market, which is expected to reach US$69bn by 2007.
KEYWORDS Daily International Pharma Alert
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