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Home » DTC Ad Quality Declining, Says DDMAC Director
DTC Ad Quality Declining, Says DDMAC Director
April 8, 2005
The overall quality of direct-to-consumer (DTC) advertising has been declining, according to the head of the FDA’s Division of Drug Marketing, Advertising, and Communications (DDMAC), which last year issued a record number of warning letters for violations of the agency’s ad requirements.