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Pharma Blog Watch
June 30, 2006
Generic
Zoloft Development (Patent Baristas)
Late last week, Pfizer announced
that it plans to introduce a generic version of its antidepressant Zoloft in the
U.S. as soon as a rival generic hits the market. In her entry, blogger Karlyn
Schnapp discusses the implications of this move.
PR
vs. Marketing, Continued (Pharma Marketing Blog)
In his entry, blogger
John Mack follows up on his June 27 "Marketing Disguised as PR" posting,
commenting on the fact that there seem to be "no guiding principles"
in pharma marketing and suggesting further regulation.
KEYWORDS FDAnews Drug Daily Bulletin
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