FDAnews
www.fdanews.com/articles/100454-medtrackalert-social-network-study-discovers-healthcare-dtc-ad-messages-that-work-best-for-consumers-and-caregivers

MedTrackAlert Social Network Study Discovers Healthcare DTC Ad Messages That Work Best for Consumers and Caregivers

October 31, 2007

MedTrackAlert, a consumer health information news agency serving 700,000 engaged consumers with free weekly e-newsletters on the treatments for 26 chronic diseases, in conjunction with the Interactive Media Studies (IMS) Program at Miami University in Oxford, Ohio, released its whitepaper, “Influencers and Health Advertising.”
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