www.fdanews.com/articles/101684-j-j-s-cordis-launches-tv-print-ads-for-cypher-stent
J&J's Cordis Launches TV, Print Ads for Cypher Stent
November 30, 2007
Johnson & Johnson’s Cordis launched the first on-air volley in the drug-eluting stent wars with a 60-second spot that broke during the Thanksgiving Cowboys-Jets game.
Medical Marketing & Media