Global Medical Technology Alliance Adopts Ethics Principles

The Global Medical Technology Alliance adopted harmonized ethical business principles across the association’s member associations.

Representing 26 international and regional medical technology associations, including AdvaMed, GMTA members committed to upholding common principles regarding: consulting arrangements; support for third-party educational programs; company-organized training and educational events; sales and promotional meetings; educational and promotional items; entertainment; charitable donations; demonstration and evaluation products; ensuring effective implementation; and third-party sales and marketing intermediaries.

“GMTA’s adoption of these principles represents the culmination of AdvaMed’s longstanding work with fellow GMTA members around the world to achieve global harmonization of ethical business principles in the medical technology industry,” said Scott Whitaker, president and CEO of AdvaMed.