Robotic-Assist Knee and Hip Replacements Ad Campaign Launched by Stryker

Stryker has launched a national direct-to-consumer marketing campaign for its Mako SmartRobotics system for knee and hip replacement.

The campaign, “Scan. Plan. Mako Can.” promotes the company’s Mako Robotic-Arm assisted surgery in which a patient first has a CT scan of the joint. The system uses the scan to make a 3D virtual model to assist in surgical planning. The surgeon guides a robotic arm during the procedure which uses haptic technology — technology that enable electronic devices to provide vibration, touch or force feedback to the user — to reduce the amount of cutting to reduce pain and shorten recovery time.

The campaign will include linear TV, streaming TV, social media and YouTube.

To read the full story, click here to subscribe.

Related Topics