www.fdanews.com/articles/62063-pharma-blog-watch
Pharma Blog Watch
August 28, 2006
Rx-to-OTC
Switches (Eye on FDA)
In his blog, Mark Senak discusses Rx-to-OTC switches,
citing recent failures, and writes that in the future companies will have to "devise
communications means that are much more intensive than labels to ensure proper
patient understanding."