www.fdanews.com/articles/62150-pharma-blog-watch
Pharma Blog Watch
August 30, 2006
Drug
Combinations (Pharma Marketing Blog)
In his blog, John Mack writes
about a new strategy companies are using in anticipation of their blockbuster
drugs going off patent: marketing drug combinations such as Pfizer's Caduet, which
combines Norvasc for hypertension and Lipitor for cholesterol.