www.fdanews.com/articles/62273-pharma-blog-watch
Pharma Blog Watch
September 5, 2006
McClellan to Leave CMS
(Drug Wonks)
In his entry, Robert Goldberg bids farewell to Mark McClellan, who is stepping
down from the Centers for Medicare & Medicaid Services (CMS), calling him
"[a]rguably the most hardworking and innovative health care administrator
in US history."
DTC Marketing (Eye on
FDA)
In his blog, Mark Senak continues his series on healthcare communications over
the next 10 years by discussing DTC advertising, which he thinks will be more
regulated in the future, requiring drug companies to develop new marketing strategies.