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Pharma Blog Watch

September 26, 2006

Pharma Sensationalism (Pharma's Cutting Edge)
In his blog, Fred Cohen discusses a recent article in Wired titled "The Thin Pill: How Big Pharma turned fat into a disease — and then invented a drug to cure it," which, despite the accusatory title, he says presents a "balanced discussion of the evolution and debate surrounding the metabolic syndrome."

Cohen concludes that Wired used this as its cover story in the same way that tabloids use pictures of celebrities — to grab attention. "Big Pharma has become Anna Nicole-Smith, it's become Michael Jackson, it's, gulp, Paris Hilton!" he writes. "Let's face it, Pharma works for Dr. Evil in the public's eyes."