Drug Companies Launch Discount Card Ad Campaign

The 10 drug companies behind a recently established discount card for the uninsured are launching an advertising campaign to promote it. The ads for the Together Rx Access Card will appear on 12 cable networks, radio stations in 34 markets and newspapers in several cities next month. Roba Whiteley, executive director of Together Rx Access, declined to give the campaign's budget, saying the companies were "spending a robust amount."

Yahoo News (http://biz.yahoo.com/ap/050325/drug_company_advertising_4.html)