Venus, Themis in Marketing JV

Venus Remedies and Themis Medicare have entered into a marketing tie-up in which the latter would launch formulations developed by Venus under its own brand name. As per the terms of the agreement, Venus would provide technical know-how for the formulation while Themis shall put in its marketing expertise for promoting the products.

The Economic Times (http://economictimes.indiatimes.com/articleshow/1096193.cms)