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Home » Pharma Blog Watch
Pharma Blog Watch
Online Drug
Marketing (Pharma Marketing Blog)
In his entry, blogger John Mack discusses online DTC marketing, referring to
a report showing that "while total DTC spending is up about 6.6% this year
compared to last year
online spending by pharma marketers dropped almost
3%." However, drug companies have increased spending on print advertising,
he writes.
"I suspect the same trends apply to physician marketing," he adds. "I'd say online pharmaceutical marketing is in a rut across the board these days!"
Preventing Medication
Error (Drug Injury Watch)
In his blog, Tom Lamb continues his series on adverse drug reactions, this time
writing about medication errors and citing an Institute of Medicine report on
the problem that aimed "to estimate the incidence of medication errors
and to identify the best preventive strategies to prevent and reduce those errors."
Lamb outlines the report's recommendations, including a suggestion that doctors should move toward writing electronic prescriptions and using "electronic decision-support tools."
KEYWORDS FDAnews Drug Daily Bulletin
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