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Home » Pharma Blog Watch
Pharma Blog Watch
PhRMA Office
of Accountability Report (Pharma Marketing Blog)
In his blog, John Mack writes about his dispute with Sepracor's "reminder
ads" for Lunesta, part of which was sending a letter several months ago
to PhRMA's Office of Accountability. He received only a brief response written
by someone he guessed to be a "hapless, unsupervised intern," which
led him to begin his series titled "Adventures of PhRMA Intern!"
But the office just issued a new report, and Mack was delighted to find his complaint was included. "Sepracor, however, remains silent and still has not returned my calls or responded to my letters to the CEO and corporate communications director," he writes.
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